OUR HISTORYWe’ve had the privilege to work with some awesome clients
Afroroots design by ARD
and My Afroroots Village
Afro Roots Design / Village aka Su Nu Xosaan aka Mes Racines Africaines, was created by a Althea Rubis DIAZ, a Senegalese living in the USA with the support of her mother, Adrienne Diagne.
After a long career as a midwife, nurse, anesthetist, specializing in HIV AIDS and working in countries at war for Medecins Sans Frontieres (Nobel Peace Prize in 1999) Adrienne Diagne has faced the hard reality where she and her daughter found themselves starting over at 0 as immigrants with no support. Althea was 2 years old. Both of them managed to find a path in entrepreneurship and at the age of 5, Althea began to draw clothes that her mother sewed. In 2014, she had the brilliant idea to connect with the diaspora and create a tool, a jewel that would connect those who would do their DNA test. She also had to do her DNA test, and understood immediately where was the interest to connect African descendants from the US and those born on the African continent.
I am so excited to introduce my daughter Althea to your team.
As far as I remembered the moment she was able to speak, Althea had a special way to introduce herself. Her way of bringing her identity to the conversation was a clear message: I am out of a box. Saying “my name is Althea Diaz, my mom is from Senegal and my dad from Nicaragua. I was born in France and I speak 3 languages” was as much as saying well be sure you know who I am. Of course she was repeating the same message in Spanish and French, depending of the interlocutor who was asking her name.
Our previous conversation about Africa and the way she perceived it was all about the way we think, the way we integrate our kids who grew up overseas and the mix of different cultures. More of her concern was the way ‘we” dress. As per her comment, it was like “mom, I love all African fabrics but your designs are always the same and we kids can not match with that. I will create my own style”. She was 8.
I am presenting the different dresses she designed from April to now and believe me there is more to come. She designed her dresses and my wardrobe too. All the pictures represent her art and we will soon launch her brand. And when her friends asked her why she never wear “brands” like Nike, Tommy and many others, her way of answering is still the same: we give back to our community, reason why we buy in our community too.
Her logo has been attached to this email plus the essay she wrote when she was 13.
Now at age 15, she invented a concept that will connect all of us through our DNA. But in order to present it, we will need help from people like you.
I am sure ambitious investors with vision and startup will be interested and will understand the importance of empowering youth in business.
Althea’s says: I am also helping other girls who are like my sisters, friends and are stuggling with their families. My mom is also a mental health advocate, and I know it is important for them to have a peaceful place to regroup. They are my sisters too. Reason why my family opens her doors to them, when they need.
#AFROROOTSDESIGN by #ARD
Just launching the brand, Saturday May 4th, during the naming ceremony of President Barack Obama’s Boulevard in Los Angeles.
The concept is simple: by buying the teeshirt, you become part of a family with the #AFROROOTSVILLAGE and $5 of the cost will be given to the cause and organization choosen by the customer.
At list 100 tshirts were sold for the first edition.
As a young business owner, Althea started creating clothes for her dolls using African prints. Then she thought about encouraging people to love each others know each others better and meet under the same umbrella: Afroroots Village will also help young people all over the planet to know more about themselves and share their stories. Althea and her friend, now sister, Traci Hunter who is 17, are on a mission to lift young black business owners, and to also show to young girls that success is about perseverance and passion. They will soon join the Youth African American LA Chamber of commerce.
We are now looking for investors ready to support their business.
Adrienne Bambou DIAGNE
Former Doctors Without Borders
(Nobel Peace recipient 1999)
CEO and Founder
ACLAD Entrepreneurship, Leadership, Partnership
CEO and Co-Founder
International Ventures and Trade, Inc.
Los Angeles California. USA. 90008